I found this quote on twitter this morning, not only did it put a smile on my face but it just about sums up how I feel about this chain of retail stores that shares it "atmospheric" surroundings with sister company Abercrombie and Fitch.
For those who have never stepped foot into one of their stores I can put it very simply for you;
Imagine going on a night out in a nighclub that also sells clothes. This maybe the perfect combination for many people, but for me entering the doors of the store instantly gives me a headache from hell with its low level lighting ( not sure what their trying to hide) its over powering signature after shave smell and ear drum bursting music..... Is this branding going too far ?
Sexy topless men aside this is really not the shopping experience I want when I hit the shops, as called me old fashion but I rather enjoy actually seeing what i'm purchasing before I hand over my money!
In contrast to this only a few shopping steps away is one of my favourite stores Victoria's Secret... It may be its feminine touches and sparkling ambience that makes me a fan, but its open and inviting layout make it much more appealing and so much easier to shop in.
Would love to hear from you ..
Lots of Love Liv xXx
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